Valentine's Day Stunt

I was invited by my ECD to assist him and a couple of my coworkers in producing a video valentine for one of Ad Week's staff writers, Eleftheria Parpis. After creating and populating a Facebook page for Thad Papadakis, a factitious Ignited AD with a crush on Ms. Parpis, we emailed the video on the 14th, and waited. The response was fantastic—Eleftheria enjoyed the love, we received emails from most of the Ad Week writers and the agency got quality press out of the stunt.