X-Trail | See Everything
Excited to introduce their 4 Camera Around View Monitor, Nissan tasked us to showcase the technology while still reminding people that the X-Trail is the ultimate family-adventure vehicle. Our solution, state the obvious: you can't always rely on friends and family to get you out of a tough spot when you're out on your adventure.
Sometimes two repeating frames can pretty much tell the whole story, so we pulled stills from the photoshoot and created animated gifs that could be used for the digital components of the campaign.
SPOTTO iPHONE APP
As part of the Go Everywhere campaign we concepted an app that offered our 'backseat adventurers' a way to learn and engage on their family excursion: one that didn't involve slingshotting birds but rather photographing them.