Adult Swim, Cartoon Network's 18+ late-night counterpart, wanted to increase web traffic among their extremely loyal fan base. They had recently rebranded the web site, adding boatloads of new videos and free games and wanted to tell their audience. It sounded to us like adultswim.com was now swollen with online content. And well, you can see where it went from there.
Adult swim randomly generates a very swell image of the day. Users can also upload images to the app that will be added to the swollen picture catalogue.